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How to turn brand affinity into organic traffic

Montag, 6. Januar 2020
brand affinity for organic search

Touted as both the antidote to purchase paralysis from the paradox of choice from infinite buying options — and as the playbook used by conscientious brands like Patagonia and Netflix — brand affinity marketing has been getting a lot of air time.

But what’s talked about less is the positive effect brand affinity can have in organic search.

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